Last year, Apple did something out of character: it introduced the usual update to the iPhone, the iPhone 8, while simultaneously introducing the iPhone X with a flurry of hype.
Terrific display; Great speakers; Long battery life; Terrific display; Great speakers; Long battery life
Very good but not great camera; Portrait Mode is extremely hit or miss; Expensive; Very good but not great camera; Portrait Mode is extremely hit or miss; Expensive; If you buy a XS Max; you might have to say "iPhone XS Max" out loud